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Universal Favourite crafts emotive branding for fertility testing startup
New MedTech company When aims to empower individuals with accessible egg count information and expert advice. Creative agency Universal Favourite explains the thinking behind the brand.
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McDonald's celebrates 50 years by remembering its treasured birthday parties
Leo Burnett's nostalgic campaign harks back to a time when the fast food chain's birthday parties were in high demand. We learn more about the inspiration behind the 1980s-inspired spot, filmed in the UK's first McDonald's restaurant.
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Where the creative industry is heading, and how to survive the next 15 years
The creative industry is changing fast under the onslaught of AI. We share the community's best advice on how to not just survive but thrive over the next decade and a half.
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